Author Archives: wanda

Blue Suede Cruise 2015

Blue Suede Cruise 2015Hi Everyone, Can you believe it is that time of year again? I am so pleased to announce that for the fifth straight year, the Wanda brand will be the title sponsor of the 14th Annual AkzoNobel Wanda  Blue Suede Cruise event July 17-19, 2015, at Summit Motorsports Park in Norwalk, OH! The Blue Suede Cruise is the largest Midwest street rod event of year—and one of the most fun, because it’s set to a retro 1950s theme—with hundreds of gleaming Hot Rods, Customs, Classics, Muscle Cars and Trick Trucks 1972 and older on display. In addition to the general car show, car buffs will enjoy a host of activities all weekend long, including:


  • Car Care Clinics hosted by WandaWanda Refinish Blue Suede Cruise
  • Quarter-mile Fun Runs
  • The Wanda Challenge Flag Start Race
  • Exhibitor Booths
  • Wanda’s Coloring Land for Kids
  • The Wanda Diner
  • Neon of Lights Parade with “Wanda” as Grand Marshal
  • The Smokey Burnout Contest
  • Phil Dirt and The Dozers performing live for the Saturday night concert!
  • The Fat Rat Fabrication “Ultimate Build-Off
  • Nostalgia Drag Racing Show
  • Vintage Fashion Show
  • Major Door Prizes
  • And so much more!!

Wanda Refinish BSC EventA complete schedule of events for the Blue Suede Cruise will be available on the Wanda website at For event updates throughout the weekend, visit my Wanda Facebook Page. With a weekend this jam-packed with activities for the whole family, you won’t want to miss out on this year’s Blue Suede Cruise. Now who’s ready for cool cars, drag racing, fireworks and live music? I know I am!! I hope to see you there!

Wanda Makes a Fashionable Debut!

The Wanda ShopHi Everyone,

For the last several years many of my Wanda fans and Distributors have asked me how they can order some of my cool Wanda t-shirts to show off their Wanda pride, or to promote my Wanda brand to their customers.

Well, I’m very happy to announce that beginning October 1st my newly designed online merchandise store, The Wanda Shop, will be open for business to Distributors and fans alike, where you can “shop ‘till you drop” by simply going to The Wanda Shop features a variety of great looking apparel and accessory items including jackets, shirts, hats and other gear—all branded with my Wanda logo!

You can also find links to access The Wanda Shop through my web and mobiles sites at Be sure to visit the store often to check out new products being introduced and to take advantage of special seasonal discounts.

The Wanda Shop is just one more example of how my team is working hard to help make your Wanda experience the best it can be!

For more information about Wanda and Wanda Waterbase products, or to find out about upcoming events and more, visit Or visit my Facebook page for quick updates at

Until then,

Wanda’s Mobile Website is Ideal for Those ‘On the Go’

Wanda Refinish MobileHi Everyone,

Nowadays, shops have to move at a faster pace than ever just to keep up with scheduling. That’s why my Wanda Mobile Website is the perfect resource tool to help you quickly access product, technical, color and Distributor information right from your iPhone, Android, or other mobile hand-held devices.

The Wanda Mobile Website is super easy to navigate and offers amazing functionality. With just a quick click, all Wanda and Wanda Waterbase product MSDS and Technical Data Sheets can be downloaded as PDF’s right to the phone’s home screen in English, Spanish, or French. Other features include Environmental Regulations and VOC Charts for all territories in the US and Canada. It even includes  Wanda Color Tools and Color Documentation, as well as an iMatch Color Retrieval icon that can be easily downloaded to the phone’s home screen for instant access to car color searches and paint mixing information.

In fact, the mobile website is so easy to use that many Wanda fans prefer this as their number one go-to source for all things Wanda related. Add it to your mobile device today, by following the instructions below:

Adding Wanda Mobile Website to iPhones / iPads:

  • Open the Safari Web browser and navigate to
  • Touch the action icon at the bottom of the Safari screen. It resembles a box with an arrow coming out of it. View the list of options. Tap the “Add to Home Screen” button.
  • Change the line “Auto Paint / Collision Repair” to “Wanda Mobile.”
  • Click “Add” in the upper right corner of the screen. The Wanda icon will now appear on your iPhone screen.

Adding Wanda Mobile Website to Androids:

  • Open the browser on your Android smartphone or tablet and go to
  • Hit the settings button – it is three vertical dots, located in the top right of the screen. From here press the Star symbol.
  • Pressing the Star symbol will bring you into the bookmarks menu. From here you can edit the name to “Wanda Mobile” and select which bookmarks folder you want to save it into.

Go back to the browser settings menu and open the Bookmarks folder. Locate “Wanda Mobile” and press and hold your finger on it to place it on your home screen. Once you’ve done this, a new menu appears. Select “Add to Home Screen.” The Wanda icon will then appear on your home screen.

Next Stop, Woodward Dream Cruise August 16th


Hi Everyone,

Now that the Blue Suede Cruise is over, I am revving up for an exciting and exhilarating at the Woodward Dream Cruise this Saturday, August 16 with my Wanda Team and friends from Lingenfelter Performance Engineering.

Along with me signing autographs and distributing information on Wanda products, Lingenfelter will be showcasing a few of their gorgeous, high powered cars that are painted with Wanda finishes. I love the Woodward Dream Cruise because it’s not just a car show; it’s a glimpse of the past and an event where car enthusiasts show their love of all things automotive.

Did you know that the Dream Cruise started as a fundraiser for a soccer field in Ferndale Michigan in 1995?  Yes, that’s right and in a few short years, it evolved into the world’s largest one-day automotive event currently attracting over 1 million visitors.  With that many people attending it’s not hard to imagine the 40,000 muscle cars, street rods, custom and collector vehicles driving along the 16-mile stretch of Woodward Avenue through the communities of Berkley, Birmingham, Bloomfield Hills, Bloomfield Township, Ferndale, Huntington Woods, Pleasant Ridge, Pontiac and Royal Oak.

Wow! The Woodward Dream Cruise is a spectacular experience to drive or watch! Just seeing the cars, both classic and new racing their engines and cruising up and down the streets of the birthplace of the American automobile is so cool.


I hope to see you all there!

Wanda Heads West for SEMA 2013


Hi Everyone,

The colors and cooler temperatures of the fall season are upon us and you know what that means…it’s time to head west for the annual SEMA car show at the Las Vegas Convention Center, November 5-8! We’re just a couple of days away until the show opens and I’m super excited because this year will be unlike any other.

I will be there with the Wanda team to introduce show attendees to the simplicity, color, and value of my Wanda refinish brand at the AkzoNobel Booth #25043. The booth is located in the South Hall’s popular Racing & Performance area and is designed in an open, free-flowing configuration, with modular kiosks strategically placed to highlight each of AkzoNobel’s SikkensLesonal, and Wanda brand refinish systems. At AkzoNobel, our research and technical experts are hard at work every day to ensure that no matter what size of job is required, our top-quality products will provide the performance, color match accuracy, and application-ease our customers depend on.

Of course, you can still expect to see my custom Wanda paint and finish stylings to be showcased on a brilliant Pacific Blue Karl Kustom Z06 ‘67 Coupe Corvette. And as always, I’ll be ready to sign autographs or snap my picture with Wanda fans throughout the week, so please stop by to say hello.

Be sure to get regular show updates on the Wanda Facebook page at don’t forget to check out my exciting new mobile website at, or See you there!

Wanda Launches New Mobile Website

Hi Everyone,

My new mobile website was completed just in time to make its debut at the 12th Annual AkzoNobel Wanda Blue Suede Cruise at Summit Motorsports Park in Norwalk, OH, July 19-21. If you were there then you know first-hand what a fun and successful event it was.


Check out some of the fantastic photos taken at the event in our Photo Gallery. Over the last couple of years, the Wanda team has seen a significant increase in the number of collision repair professionals wanting to use their mobile devices to get information about Wanda brand products.

Well, I’m very excited to announce the launch of my brand new Wanda Mobile Website to help you access the product, technical, and color information you need, plus news and event updates, blogs, Distributor information and more!

Using leading-edge technology, the Wanda mobile website is compatible with the Apple iPhone, iPad and other hand-held devices, and is designed with amazing functionality, easy navigation, and sharp clear graphics. It even looks and feels like a traditional “App” and can be bookmarked to the phone’s home screen. The site will automatically pop up when users type in, and choose either the Canada or United States options.

With a quick click, all Wanda and Wanda Waterbase product MSDS and Technical Data Sheets can be downloaded as PDF’s right to the phone’s home screen in English, Spanish, or French. Other exciting features include Environmental Regulations and VOC Charts for all territories in the US and Canada, Wanda’s Color Tools and Color Documentation, as well as the handy iMatch Color Retrieval icon that can be easily downloaded to the phone’s home screen for instant access to car color searches and paint mixing information. Users will also find a Distributor locator and even information on becoming a Wanda Distributor—all at their fingertips. It just doesn’t get an easier than this, so check it out today!

In the meantime, I’ve still got some events that I’m participating in the fall, including the annual SEMA show in Las Vegas, NV, November 5-8. Be sure to get regular updates on the Wanda Facebook page at Don’t forget to visit the new mobile website, or and click on the Canada or United States link.

Hope to See You this Weekend at the AkzoNobel Wanda Blue Suede Cruise!

Hi Everyone,
wanda blue suede cruise 1

I can hardly believe we’re already in middle of summer and that I’ll be seeing some of you next week July 19-21, 2013, at Summit Motorsports Park in Norwalk, OH, for the 12th annual AkzoNobel Wanda Blue Suede Cruise event, where I’ve been the proud title sponsor for three straight years!

Set to a fun and upbeat 1950’s retro theme, this year’s Blue Suede Cruise promises to be bigger and better than ever. In addition to the car show featuring gleaming Hot Rods, Customs, Classics, Muscle Cars and Trick Trucks from 1972 and older, car care clinics hosted by Wanda Automotive Finishes, quarter-mile fun runs, Wanda Challenge Run, exhibitor booths, Wanda’s Coloring Land for kids, fireworks display and Neon of Lights Parade with me as Grand Marshall, show attendees will be treated to brand new events including:

wanda blue suede cruise 2–  Nitro Dragsters and Jet Cars

–  Live concert with Jay & The Americans (“This Magic Moment”)

–  Major door prizes all weekend long

–  Nostalgia Drag Racing show

–  Flame-throwing

Another Blue Suede Cruise “first” includes the Cruisin’ Times Hot Rod Build-Off, in which two amateur builders selected by the magazine will drive their custom Model A cars painted in a Wanda “blue suede” finish into Summit Motorsports Park on July 19th to face off for the title.

wanda blue suede cruise 3Event-goers are also encouraged to stop by the Wanda booth, where they’ll not only learn about the simplicity, color, and value of using my Wanda and Wanda Waterbase refinish products, but also see the spotlight shine on the Curing Kids’ Cancer organization and the classic 1932 Ford 3-window coupe on display.

Legendary performance car builder, Ken Lingenfelter of Lingenfelter Performance Engineering (LPE), recently purchased the charity car at the Mecum Spring Auction in Indianapolis, IN, to support the organization. Together, LPE and Wanda brand will promote the Curing Kids’ Cancer cause at the event and invite representatives from the organization to share their life-saving work with booth visitors and receive donations.

wanda blue suede cruise 4A complete schedule of events during Blue Suede Cruise can be found on my convenient new Wanda Mobile Website! Just go to, or and click on either Canada or United States. The mobile site provides a full web experience that’s easy to navigate with great graphics, and information that can be accessed in multiple languages. Or visit my Facebook page at for event updates throughout the weekend.

Car lovers and families alike will enjoy the wide variety of races and activities, so make plans now to attend this one-of-a-kind event!

Distributor Spotlights – Len Crawford, Dale’s Paint Supply

Car refinish veteran, Len Crawford, has seen and heard it all. After all, he’s been selling a variety of well-known competitive car refinish brands for 37 years, so he isn’t easily “wowed” by typical brand performance claims. That is, until he strolled through a trade show two years ago and landed at the Wanda brand exhibit.

“I must have stood there talking to the Wanda representative for 45 minutes or more,” says Crawford. I was definitely curious about AkzoNobel’s value-priced product brand. I admit I was impressed by what I heard. Now there was only one thing to do, place an order and see how the products really perform in the field.”

Crawford took ownership of Dale’s Paint Supply of Colorado Springs, CO, 25 years ago growing the business to more than $1 million in walk-in sales each year. The business occupies 7,000 square-feet of retail and warehouse space with 65% of their sales in car refinishes, and 35% in architectural and light industrial paint products. Shortly after returning from the trade show, Crawford handed a quart of Wanda paint to one of his “regulars” and asked him to try it out. To his surprise, the painter came back the same week with rave reviews about the product’s ease-of-use and color matching capabilities. After that, word spread quickly and the products seemed to fly off the shelves ever since.

“It’s pretty rare to see products that actually exceed their performance claims,” said Crawford. “I’m sold and so are my customers. My Wanda sales have topped $250,000 last year.”  Dale’s Paint Supply hosted a successful “Evening with Wanda” event in September, 2010, to generate greater brand awareness and to educate customers on Wanda’s many cost and performance benefits.

To speak with Len Crawford about his experiences in the industry or with Wanda brand products, call 719-636-2635, or email him at

Wanda Sponsors 36th Annual Bearing Burners Car Show

Wanda Sponsors 36th Annual Bearing Burners Car Show - 01Hi Everyone,

I joined hundreds of car enthusiasts on May 5th as the main sponsor of the Bearing Burners Auto Club’s 36th Annual GM Car Show & Swap Meet. Located on the grounds of the General Motors Technology Center in Warren, Michigan, we were treated to an eye-full of gorgeous hot rods, customs, trucks, and competition cars of every make and model!

The Bearing Burners Auto Club has quite a legacy in Michigan. The club was established in 1950 and within a year joined forces with the Michigan Hot Rod Association. By 1959 the club was large enough to join the National Hot Rod Association, and in 1961, incorporated in Michigan as a non-profit organization.

Wanda Sponsors 36th Annual Bearing Burners Car Show - 02In addition to providing valuable support to Autorama events, the Bearing Burners Auto Club hosts and sponsors other auto events such as the Annual Ice Runs during the 1960’s, and popular Freedom Hill and Downtown Mt. Clemens car shows.

The event is unique in that it is both a car show and swap meet, where attendees can purchase specialty items and parts for their cars—and even purchase cars that are there for sale.

Wanda Sponsors 36th Annual Bearing Burners Car Show - 03

In conjunction with Wanda distributor PF3 Paint Supply, we had a large display showcasing Lingenfelter Performance Engineering vehicles complete with Wanda coatings—including the retro-styled C6 Z06 Corvette from Karl Kustoms and the Lingenfelter Camaro LTA 655 HP Convertible.

And boy did they get attention! Over 40 class awards are given at the daylong event, so every car lover has a chance to show off their vehicle and win one of the coveted Bearing Burner’s letterman’s jackets. For the second year in a row I served as one of the presenters in handing out special prizes during the awards ceremony, and also selected the winner of theWanda’s Choice Award.

Wanda Sponsors 36th Annual Bearing Burners Car Show - 04I chose a gorgeous 1939 Packard painted in a cool metallic ivory. Congratulations to Ed Michael on winning the Wanda Choice Award!

Of course I also had the pleasure of meeting new fans at the Wanda booth, where I signed autographs and shared the many benefits of my Wanda brand’s simplicity, color, and value promise.

Wanda Sponsors 36th Annual Bearing Burners Car Show - 05Show-goers were excited to learn about how easy the Wanda and Wanda Waterbase systems are to use, and how they can achieve terrific color accuracy and a “right-the-first-time” finish. It was a jam-packed day of fun and I’ll look forward to seeing everyone again next year!

In the meantime, I’m getting ready to head south to the North Florida Auto Body Association Golf Outing in Jacksonville, Florida, for a special golf tournament sponsored by our own AkzoNobel Distributor, LKQ Keystone Automotive. We’ll be onsite to meet and support LKQ Jacksonville and talk about the Wanda brand with their customers.

Wanda Sponsors 36th Annual Bearing Burners Car Show - 06You can always find out where I’ll be next on Facebook and Twitter, so check in often for updates. For more information about Wanda brand products, visit our website.

Until then,



1 STOP Auto Body Supplies Hosts An Evening with Wanda

1 STOP Evening with Wanda Clinic 4.19.13
Hi Everyone,

On Friday, April 19, I had the pleasure of hosting an Evening with Wanda event at one of our newer California distributor locations at 1 Stop Auto Body Supplies in Riverside. Owners Ramon Martinez and Israel Hernandez invited their customers to come and enjoy the fresh “street tacos” cooked right onsite, and to participate in a fun afternoon of learning about Wanda brand products and its incredible simplicity, color and value platform.

California is a regulated market, so painters and shop owners were interested in hearing about how Wanda Waterbase can help them speed up production in the paint booth through easy application and a simplified system. Guests enjoyed the lively “Jeopardy” quiz game that taught important facts about the Wanda brand and the great prizes for answering the questions. And of course, I enjoyed signing autographs and taking pictures with new Wanda fans! Check out some of the pictures of the event in my Photo Gallery.

And this new distributor’s hard work is paying off because in just less than a year in business, they have new shops converting to Wanda each week. Here’s a little bit about their story:

For Ramon, the vision and desire to own his own company began while still an employee at another distributorship. While there he was introduced to AkzoNobel’s Wanda Waterbase refinish system. Intrigued by Wanda’s impressive Color Pro documentation tools, easy-to-use system and value pricing, he decided that if he ever owned his own business one day, he’d launch it with Wanda products.

Little did he know that his vision would become a reality just two months later in August 2012, when he and Israel, had the opportunity to launch 1 Stop Auto Body Supplies. It wasn’t long before the company’s growth necessitated a larger facility than the one they first launched their business from.

Ramon says, “We are excited about the company’s growth in such a short time and are grateful for the Wanda team’s great support. Our body shop customers really enjoy the ease-of-use and color match accuracy of Wanda Waterbase on both their small and complete repair jobs and feel like they’re getting a lot of value for the money.”

Today, 1 Stop Auto Body Supplies employs two other staff members and are committed to providing California’s southland with continued customer service excellence and segment-leading products.

Well, I’ve got a super busy summer event schedule planned, so be sure to check Facebook and Twitter for updates. For more information about Wanda brand products, visit our website.

Until then,