The Wanda team just returned from the SEMA 2011 show in Las Vegas and the week-long event was a huge success. More than 170,000 car enthusiasts and automotive professionals attended the show to check out new product offerings for 2012 and the excitement over Wanda brand products was no exception. Be sure to visit our photo gallery to see some great pictures of the show at http://wandarefinish.us/news-events/wanda-photo-gallery/.
The Wanda brand was definitely in the spotlight as I hosted a press conference in the Wanda Refinish booth to announce the US launch of the new Wanda Waterbase basecoat system. I introduced the brand’s business manager, Mark Rapson, who spoke about Wanda’s simplicity, color and value proposition and how Wanda Waterbase is making it easier than ever for small-to-medium body shops to become VOC-compliant. I also interviewed Ken Lingenfelter, owner of Lingenfelter Performance Engineering (LPE), who explained why he chose the Wanda brand to achieve the Performance Yellow Pearl with Titanium accents on his Signature Series Camaro, and the matte-Black with Fire Red Stripes under Stealth clear on his Supercharged Camaro concept car―both on display in the Wanda Refinish booth. Media and show attendees alike really enjoyed the press conference (see clips from the press conference here) and many collision repair professionals stayed afterward to learn more about the many segment-leading benefits of using Wanda brand products.
But the media attention didn’t stop there―the black Supercharged Camaro captured so much attention for its “sinister” looking, silky-smooth Wanda finish, that Motor Trend magazine gave it their “Top 6 Chevy’s at SEMA” designation. That story can be seen at http://wot.motortrend.com/2011-sema-sonic-and-camaro-overload-%e2%80%93-our-top-6-chevys-of-the-show-132371.html.
Needless to say, Wanda played a starring role at SEMA and we’re grateful for all of the positive feedback we’ve received. I want to extend a big “thank you” to all of you for helping make the 2011 launch of Wanda Waterbase a great success!
Until next time!