It’s hard to believe that 2011 has flown by so fast and nearly at its close; what a wonderful, whirlwind year it was! Here are some of the highlights:
As you know, we introduced our new Wanda Waterbase basecoat system into the Canadian collision repair market in January, with a formal unveiling at the Canadian International Auto Show in Toronto, Ontario in February. The waterborne system was met with great enthusiasm and to date we have several Canadian distributors working with us to install Wanda Waterbase into small-to-medium-sized body shops throughout the region.
The Canadian launch definitely provided a great spring board for much more excitement to come. The Wanda team hit the road again in March to expand brand awareness about our VOC-compliant products at AASP/NJ’s Northeast Automotive Services Show in Secaucus, NJ. Next, we headed to St. Charles, IL to participate in the Bodyshop Business Conference and Expo in May, followed by another trek to Toronto in June to attend the CCFBG 9th Annual F-body spring event. In July, the Wanda brand was proud to host the 10th Annual Summit Motorpark’s “Blue Suede Cruise” car show in Norwalk, OH, where I got to preside as Grand Marshall over the “Neon Parade of Lights” and other weekend show events. Then in August, the Boys & Girls Club of Southeast Michigan invited me to participate in their annual charity golf tournament event. Finally, the Wanda team headed to Las Vegas, NV in November to attend the exciting SEMA Show. I hosted a press conference at SEMA announcing the successful launch of our Wanda Waterbase products into the US collision repair market.
We displayed a stunning Lingenfelter Performance Engineering Supercharged Camaro painted in Wanda Black with Fire Red Stripes under Stealth Clear. It was named one of Motor Trend magazine’s “Top 6 Chevy’s” at the SEMA Show for its “stand-out paint job” and called one of the show’s best executions of matte paint schemes. Whew, that’s a lot of shows!
But that’s not all—Wanda distributors across the US scheduled a record 22 “Evening with Wanda” events, where I emceed the fun-filled, educational evenings that put a spotlight on the many features and benefits of using Wanda brand products. The Wanda team met hundreds of body shop owners and painters at these events and helped them learn how Wanda’s simplicity, color and value proposition offers exceptional ease-of-use, color match accuracy and a “right-the-first-time” finish—all at affordable pricing. Check out some of the great photos we captured at the events.www.wandarefinish.photogallery.
Whether it was welcoming 52 new distributors to the Wand team, expanding distribution into new regions across the US, or meeting lots of new Wanda fans and collision repair professionals during our yearlong shows and events, one thing is for sure—we couldn’t have done it without you. Thank you for your ongoing, enthusiastic support of Wanda brand products and for making this our best year ever!
The Wanda team and I would like to wish you a wonderful Christmas season with family and friends, and a healthy and prosperous New Year!
And while you’re busy celebrating the holidays, we’ll be busy cooking up lots more great new events and activities for 2012, so be sure to get updates on Facebook and Twitter. For more information about Wanda Waterbase and all of the Wanda brand products, visit www.wandarefinish.com.
Until next time!