Click below to view a video history of Wanda…
Where we came from…
Wanda, an AkzoNobel brand, delivers value, color and simplicity to the collision repair industry. A growing global brand for over 75 years, Wanda is a complete, compact car refinish system offering excellent color match, a wide range of up-to-date color formulations, comprehensive color documentation and color retrieval program. Wanda products are durable, simple-to-use and require fewer components to complete the job. Great value without sacrificing quality, that’s why Wanda is the Smart Look and Smart Choice.
The Wanda brand, originating from Brazil, was created in 1934 by Mr. Roque Montesano who founded the factory. The brand was given its name in honor of his daughter, Wanda, born that same year.
The product offer was developed to perform in the trade or value segment and gained a strong reputation for the leading brand in this segment for South, Central, Latin America and the Caribbean.
Wanda was acquired by AkzoNobel brand in 1974. Through this acquisition, the brand developed with the support of the company’s extensive R&D and color development group and expanded its network globally.
Where we are today…
Since its inception over 75 years ago, Wanda has become synonymous with tradition, technology and quality in automotive refinish throughout many parts of the world. Today, the Wanda brand has evolved to a global platform sold in South America, the Caribbean, Mexico, Eastern and Western Europe, Asia and now North America.
What we do…
Provide great value without sacrificing quality. At Wanda, you’ll find our approach is based on the following principles:
Color is pretty obvious when it comes to paint, but not all paints are created equal. Wanda has excellent color matching and the documentation to back it up- with a wide range of up-to-date prime and variant colors, easy-to-use comprehensive color documentation tools and an advanced color retrieval program, ColorPro. When it comes to a refinish system with great color match and appearance, Wanda’s got you covered.
Wanda presents a simplified approach for mixing ratios of clear, primer and 2K color and utilizes a universal hardener. And the total system consists of less than 85 SKUs. That’s basecoat and single stage toners as well as ancillaries. Fewer components are needed, helping in the ease of use and reduction of inventory for distributors. Compare that to your system and you’ll see that Wanda is simply unequaled.
Value is not built on price alone, but when you have a quality product at a cost-effective price- especially one that rivals competitors, that’s value… that’s Wanda. As a price-conscious “value” segment refinish brand, Wanda provides a complete, compact system of colors and ancillaries. Make every penny count, count on Wanda.
That’s why Wanda is the Smart Look and Smart Choice.
Occupation: Representative of the Wanda brand. I know what the value-conscious consumer looks for in car refinish paint.
Goals: To provide your business with a quality paint system that is low cost and high profit. Your satisfaction and your customer’s satisfaction is our goal.
Likes: Accurate color match, affordable paint products, simple mixing ratios, great value
Dislikes: Overpriced refinish systems, limited color information
Looking for in a partner: Smart, goal-oriented, good work ethic, interested in business growth and success